Brand Discovery

About You

Your Name *

Email *

Company / Brand Name *

Website (if you have one)

Your Role

Your Business

What does your company do? *

Why did you start this?

The honest version. What pulled you toward this work? It often becomes the seed of the brand story.

What problem do you solve for your customers?

Who is your ideal customer?

What would your customers miss most if you disappeared tomorrow?

Often points to the real value, not the surface features.

Who are your main competitors?

What's the real reason someone should choose you over them?

What stage is your company at?

Brand Personality

These prompts feel weird, but they unlock the most useful answers. Don't overthink. First instinct.

If your brand were a person, who would they be?

Age, energy, vibe, what they wear, how they talk. A real or fictional person works.

If your brand were a car, what would it be?

If your brand had a soundtrack, what would it sound like?

If you could describe your brand in 3 words, what would they be?

5 words your brand SHOULD feel like

5 words your brand should NEVER feel like

Just as important. Where the boundaries live.

What feeling should people walk away with?

Visual Direction

Brands or sites you admire

Brands or sites you want to NOT look like

The 'we never want to come across like this' examples.

Color preferences or hard-no's

Visual style leaning

Tone of voice

Brand & Assets

Do you have existing brand assets?

Anything we should know about your existing assets?

Does your name mean something specific?

Origin stories often hide narrative gold.

Project Details

What is the scope of work you need?

Hard deadline (if any)

What is your timeline?

What is your budget range?

What does success look like for this project?

Anything Else

How did you hear about LayerTwo?

Anything else we should know?

Got it. We'll be in touch.